A dramatic extraterrestrial
First Contact scenario on Earth would require a great deal of action on the
part of local, state and world leaders. They would have to take measure of the
situation; explore the situation to determine if there is a threat to humanity;
employ experts in many different fields to study the situation; and communicate
to the human population. I put communication last in that line of actions for a
reason. It would likely be the last thing scrambling leaders would consider.
And yet, in many respects, it is the most important action. That’s especially
true if the aliens are either non-threatening or indeterminate in action. In
that scenario human reaction becomes the biggest threat, not the aliens
themselves. Now I don’t expect that humans will run in fear or riot if faced
with a direct alien First Contact event. Awe and wonder would be the first reaction
for most humans. But what would happen after that?
There are no
events in human history that would compare to First Contact with
extraterrestrials on Earth. However, if we chop the fantasy scenario up into
smaller bits, we can find some human comparisons. Let’s consider how modern
humans react during sudden natural disasters and incidents of terrorism. And in
doing so, let’s use time as our form of organization. We’ll develop a flowchart
of reaction, and the communication needed to respond to that reaction, from
immediate to long-term.
Social Starters
The first
rule of thumb in the digital age is that individual civilian communications
will lead the way in reaction to any sudden and dramatic event. Those communications
include text messages to friends, postings to twitter, pictures on Instagram,
and Snapchat messages. The media will catch up quickly, but initially they will
utilize those same individual communications to report on what has occurred. This
could get out of control quickly as speculation and exaggeration proliferate.
It’s critical that the next step occurs as soon as humanly possible.
Made for Television
Media
outlets will scramble to get reporters and photographers in place to cover the
event. People will turn to television coverage immediately.
TV is the superior method of communication in a disaster. The reasons are
obvious. TV stations and their networks have many different forms of live broadcast
equipment, including weather skycams, helicopters, and live trucks. They have
trained on-air professionals and an entire support staff to dedicate to a
sudden emergency. TV stations and networks may rely on individual civilian reports,
such as spectators phoning into the TV station, Tweets and public Internet
posts at first. Soon, though, they will move on to their own reporters and
experts. Internet posts will continue to drive some elements of the story,
perhaps seeking new directions that the mainstream media has not considered.
The experts used by the media will grow larger in stature as the situation
progresses. In initial reports they will be first responders, such as police
and firefighters. As the emergency organizations deploy more resources those
experts will be further up the hierarchical ladder. It may only be a matter of
hours before state and national leaders take control of the communication flow.
Information Vacuum
Governmental
leaders will quickly formulate a strategy. In emergencies there are two major
issues: putting out the facts and telling people what to do. Putting out the
facts is critical. In the initial stages of an emergency there is often an
information vacuum. That leaves media outlets to rely on individual civilians
for information, as I stated above. The danger is that some of these civilians
could exaggerate the facts or even report things that are not true at all. This
makes the information vacuum a very dangerous time during an emergency. The
authorities know they must get facts out as quickly as possible to fill the
vacuum with the truth or in some cases what they want to portray as the truth.
Leaders have to be careful at this stage. They could easily lose credibility if
the statements of authorities conflict with the statements of civilians. This
is an important part of the digital age- authorities are quickly held
accountable for statements. If a government downplays a disaster civilian
reporters can quickly show the truth, through video and reporting. Conversely,
authorities being truthful will have to speak out against false reports coming
from members of the public.
If it all
sounds rather complicated, that’s because it is. And the events will be moving
incredibly fast.
Short-Term Communication
In the short-term,
the authorities will use news conferences as the primary form of public
briefing. News conferences are easy to stage; they can provide a great deal of
information in a short time; and they can be carried live by television and the
Internet. You can reach a whole lot of people very quickly with a TV news
conference. But you can’t do that forever. In the days and weeks following a
Direct First Contact event, governmental leaders will need to put out a steady
stream of information and not have time for continuous news conferences. This
is where social media comes back into play. Twitter is probably the most used
Internet source during social unrest, wars and disasters. That’s because anyone
with an account can tweet and hundreds of millions can easily find and follow
that Tweet. Twitter requires no network of editors and handlers. The message
goes out and followers receive it unfiltered and immediately. Facebook and
other social media outlets are not nearly as adaptable and scalable as Twitter.
This puts Twitter in the forefront of the crisis communication toolbox and not
just initially. It could continue in that role for quite some time, just as it
has in U.S. Presidential races.
Medium-Term Communication
There would
be a massive world-wide interest in a Direct First Contact event at first.
Eventually, though, that interest will wane. It may get reignited in spurts based
on the drama inherent in an action or a particular piece of new information.
In the
medium-term, information would be less immediate and more in-depth. It would
consist of world leaders in meetings with experts and many layers of bureaucracy
at work. I have stated before that transparency would be critical in keeping
humans calm. It needs to continue long after widespread interest dies down.
While TV might cover entire meetings in the initial days and weeks, eventually
they will tire of such coverage. The Internet is well prepared to take up the
cause. Streaming meetings in their
entirety would allow all interested people to look in and see what is
happening. That would include people with expertise in a specific area, who may
not be called to participate. They could evaluate what happens in a meeting and
discuss it with colleagues via social media. Those ideas could then reach back
to the decision makers.
Even with
transparency there will be some degree of speculation occurring in the medium-term
and that could allow conspiracy theories and outright lies to grow, especially
on the Internet. People will use such communication to attract attention or
promote their cause. But transparency can still help. Average Internet users
will often police social media themselves by quickly refuting false statements.
But those average Internet users need the ammunition of truth to do so. Putting
out information, far beyond what may seem of interest to the general public, is
essential. There will be some members of the public interested in even the most
esoteric of discussions. Those people can help protect against Internet
conspiracy theories and misinformation.
I think that
this medium-term stage would be the most dangerous for humans in terms of
physical threats. It is the point at which terrorists could begin to take action.
Politicians could use the situation to rally for their cause. Despots could
wield fear to take or solidify control. There will still be a high degree of
agitation in the human population in the medium-term. People may seek to use
that agitation to their advantage.
Long-Term Communication
Long-term
communication becomes easier as the agitation wears off. This could be months
or years after the original event. It would depend on the nature of the event
itself and the challenges presented. The more decisions we need to make, the
greater the agitation and the more complicated the long-term communication
needs. Leaders will need to continue to make transparency the hallmark of
action. Conspiracy theorists love quiet- because it allows them to interject
their own ideas without anything to refute them. I say bury the public in as
much live streaming and document release as possible. There is nothing that
should not be made public. Let me say that again- there is nothing in a Direct
First Contact event that should not be made public. This will be really tough
for emergency first responders and governmental leaders. They will see
transparency as a threat. Transparency would in fact be their greatest tool for
keeping the human population calm.
Where does
the flowchart go from there? Hopefully to happy and peaceful times. That level
of peace and happiness will likely depend largely on actions taken in the very
first minutes, hours and days of a direct extraterrestrial First Contact event.